Building ties with your audience through branding paves the way for them to become loyal clients in the future.

A “brand” is a commercial and marketing concept that helps consumers recognize a specific organization, product, or individual. Because brands are intangible, they cannot be physically touched or seen. Instead, they shape how people perceive businesses, their products, or certain individuals. To build their identities in the marketplace, brands often use distinctive identifiers. These identifiers give the business or individual a strong competitive advantage over others in the same industry. To legally protect their brands, many organizations register trademarks.